Small Business Content Marketing

Small Business Content Marketing

Content marketing is a highly effective way to get your small business’s website noticed. It’s vitally important as, after all, what’s the point of having a website if no-one visits it?

In a nutshell, content marketing is the creation of high quality, relevant pieces of content that will bring visitors to your website organically (i.e. through Google). This is achieved by creating content that your customers will find valuable.

This content can take many forms, including:

  • Blogs
  • Whitepapers
  • Infographics
  • Videos
  • Case studies

And let’s not forget the good old regular web pages on each of your product ranges.

So how does it work in practice? Well, you could write a series of blogs that answer your most frequently asked questions. You could produce a report into a popular topic in your industry. You could create a series of ‘how to’ videos that help your customers use your products.

The possibilities are vast, as is the competition. There are dozens of other small businesses churning out content on a daily basis. This means that your content will have a hard time cutting through the noise unless it is high quality and highly relevant to what you do. And that’s where we come in.

We can work with you to understand your customers and identify the problems they face and the questions they’re asking, and then craft some top quality content that will get your website in front them. We specialise in quality rather than quantity – creating content that’s relevant to your audience and highly optimised for search engines.

 

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