Westferry Pizza Co. is an artisan pizza company run by Sam and Laura from their pub, The Ship Inn.
They produce stunning pizzas from their wood-fired oven, serving them to customers in the pub as well as delivering them direct to customers in the surrounding area.
Sam and Laura got in touch to see if we could help them launch their new brand by producing a logo and a website.
They had a very clear identity in mind, and provided us with a sketch of their concept for the logo:
Initially we created several similar first drafts for them to feedback on. These used a more simplistic and contemporary design for the pizza slice:
Whilst Sam and Laura liked the first draft, the icon wasn’t quite right. So we had another stab with the sketch style illustration they had wanted initially. After trying a few dozen different styles (and settling on Stardos Stencil as the chosen font) we signed off this logo:
Next we constructed a website. The aim of the website was to display the menu, provide some information about who Westferry Pizza Co. are, and give customers the means to book a table direct through the website, or order online via Deliveroo and Just Eat. You can view the full website by visiting www.westferrypizza.co.uk